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A penalty from Google means your search engine ranking is going to be affected.  Stay with content on Googles side.  Its content related to your business.  You might attract an audience but maybe not the ideal audience to your website, Should you compose a post on something that doesnt pertain to your business. Publish Unique Content Many business owners fall prey to having market marketing business or a service to write and article content on their blog.  While thats do your research to ensure the content you're currently getting is not also published on another site.  An easy way is to conduct a search of the very first paragraph of any material which you buy from a writer or company. Should you arent able to outsource your blog posts, check out this post about how to compose content that is original.    Write Regularly A situation is that business owners start writing and then stop after a short period of time.  Keep an editorial calendar and stick to a schedule for blogging. Its important to recognize that there's essentially no limit to the quantity of blogging you're doing Even though you should strive to blog at least once every month as a minimum.  A blog that hasnt may lead individuals that encounter it to believe that the business is inactive also. You can eventually become the thought leader in your business if you write about something enough on your site.  Not every article has to be award-worthy, while thought leadership is important.  Here are 130 ideas company blog themes which you can use all year long.    Break Up the Text nobody likes to read a block of text.

 

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If your article is a list of must-dos or tips, name your article so.  Stumbling on a blog article with 7 business blogging best practices introduced in a numbered list is more attractive to readers compared to a very long post with apparently no organization.  Readers may be intimidated by long blocks of text right into not spending their time reading your post. Speed bounces by breaking blog posts up into pieces of info.    By including pictures in posts use Images text to break up is.  Graphics and images are appealing and keep readers interested.  Returning to the example in the very first stage, using key words that are targeted for this and youre if youre writing a blog post about an award your restaurant received , definitely include images of this award in the post!  Post pictures of a party or this award ceremony to celebrate the winners. Use a stock photograph rather than not including any image In case you dont have any images to include.  Remember also that correctly tagging your images with keywords can help to boost the SEO of the post to which they belong.  Google cannot read images, but it can read the alt text (text alternative). Images have the capacity to position on Google within an image search.  Learn more here.   Establish realistic expectations Dont expect blog success.  Results will take time.  Business blogs can help convert more visitors into leads immediately because they allow a business owner to display their knowledge and expertise in the industry. This doesnt imply, however, working for you or that blogging isnt right.   Follow these practices for your blog and you need to see results!  For more help getting started with business blogging, then download our free guide below: This post was published July 29, 2015 and updated July 6, 2018.

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Should you use blogging to promote your company, you know that writing blog posts that are good is half the struggle.  Understanding if to post them may make all the difference and how to title them, talk about them commented , read and sharedor ignored.  The Colossal Content advertising Report recently analyzed 1.16 million posts from 4,618 blogs by publishers such as content marketers, people and media companies. When Should You Post If youre posting on weekdays, like 87 percent of the articles in the study, you may want to rethink your strategy.  Websites posted on weekends actually got societal shares.  Saturdays were the top day for sharing: Even though just 6.3% of posts in the analysis were printed on Saturdays, these posts got 18% of social shares. To 6 Eastern time), most involvement with and societal sharing of articles happened after hoursfrom 9 p.m. to midnight Eastern, using a major spike in 10 to 11 p.m. Takeaway: Attempt scheduling some articles for sharing or weekends posts on social media afterwards at night instead of during business hours. Social sharing dropped drastically, once post names went beyond 60 characters, however.  Should you ask a question in your blog post titles Survey says Yeswhile 95 percent of blog post titles didnt include people that did received nearly twice as many social shares, a question mark.  Keep in mind that posts with a couple of question marks had the least amount of shares. Takeaway: If you name blog articles, start looking for a middle ground.  Questions spark interest, but dont go overboard.  And dont capitalize like a tween girl by using exclamation points.  

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Want more information to market your business Register for your Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you to ask questions about marketing, comment on our articles, get to know other business owners and receive exceptional offers from our partners on business services. Word Press has existed for a little while and is a CMS effective at building about any type of Website you would want.  With that Word Press started as a platform for blogging.  You can observe many of its influences are present, although a tremendous amount has increased since its beginning. While Word Press websites often contain sites, theyre only a part of this Word Press site as whole.  Blogs are added on so often that they are regarded as an afterthought when it comes time to set them in.  While we strongly suggest a site for most sites, we want to caution people about slapping them hastily or using blogs. Below, we examine tips and some standards to make sure your Word Press site is a source which we want to see.  If youre going to read the article based on its ease of studying readability Determines Retention When you look at a blog post, you can tell. We dont stay on these pages for more than a couple paragraphs, if that, unless that content is absolutely amazing!  Its isnt combating with your layout to read the report when putting together your blog.  Below are tips to keep your legibility Use fonts.